You might want to turn down the volume for this video. The music definitely shows off the Norwegian origin of this magazine - a place completely submerged by electronic music.
Exclusively designed for the iPad, Katachi chronicles global design culture, individuals who transform society and ideas that fuel our collective imagination.
Katachi definitely does a great job at pushing the boundaries of browsing a magazine or content in general. I wonder if the content is engaging enough for people to continue readership.
The only magazine that truly keeps me engaged is the Monocle - because of the varied high-quality content that the editors curate. At the outset, Katachi seems to be a digital contemporary of the Monocle in terms of the topics it covers. I'm curious to find out.
(Of course, nothing can replace the Monocle for me - yet, since the tactile feel is priceless and decorating my bookshelf with actual copies of the magazine is something that can be done only with a real magazine).
